A plain argument
Why not sell to private equity?
Private equity doesn't care. They buy businesses to flip them, love firing people, and load up on debt along the way. They're also looking for every opportunity to screw over sellers. They often do this with the capital of overseas investors, extracting wealth from Australia.
If you care about the future of your business and your country, don't sell to private equity.
Instead
We are permanent holding capital who are building businesses with the intention of never selling them. We care about our teams and invest in our communities.
Every company has a company option plan where every employee benefits from the growth of the business.